Get ready to look stylish while you sweat! Beyoncé announced Monday she's forming a 50-50 joint venture company with British street style retailer, Topshop, which will launch a brand of fashion forward athletic street wear globally in fall 2015. The brand will feature apparel, footwear and accessories related to dance, fitness and sports. The partnership represents Topshop's first foray into activewear. The social media gains for the label are huge, with Beyoncé bringing 19 million followers on Instagram into the fold.
Beyoncé is no stranger to wearing Topshop. "I have always loved Topshop for their fashion credentials and forward thinking," the singer said. In March she turned heads when she wore the brand's black and white striped A-line dress while in London for her world tour. The $140 short sleeve sheath caused a frenzy and instantly sold out online. Sporting super short blunt bangs and a flawless face, Beyoncé wore Topshop's Compact Stripe Top in bronze with matching skirt earlier this month.
Lots of work lies ahead for the singer and Topshop owner, Sir Philip Green. "Assuming the line is sufficient, it will certainly be in our biggest stores, hopefully as a shop within a shop, having its own identity in the stores," he said. Logistics such as coming up with a name for the line, putting together design and production teams, manufacturing and more are already underway. The line will perform at the technical level, but will also include characteristics of leisure wear for those within the target demographic who do yoga or other similar activities.
Topshop has 330 stores in the U.K. and nearly 500 globally. The Beyoncé collection will likely be available at the upcoming 40,000 square foot, four-level flagship store set to open in New York early next month at 608 Fifth Avenue on 49th Street across from Saks Fifth Avenue. The store will be second in stature only to the largest flagship located on Oxford Circus in London. The line is slated for arrival in Topshop stores at Topshop.com and among other retailers beginning next fall.