Beauty Rival – In the heart of Beverly Hills, fashion lovers are discovering a new hidden gem: The Vintage Project. This Paris-inspired boudoir boutique was brought to life by founder Sarah Jordan Buss, who officially opened its doors this month. The space already turns heads with a curated collection of over 500 vintage and luxury pieces, each handpicked with intention and rooted in storytelling.
From Europe to L.A.: A Vintage Collector’s Dream
Buss’s sourcing philosophy is deeply personal and intentional. Rather than working with a large team, she relies on just one trusted buyer in Europe. This ensures that every piece tells a story, and every garment holds authenticity.
“Whether that’s estate sales or auctions … it really grounds me and my brand,” she explains.
The collection spans across multiple decades, though it leans heavily into the 1990s and 2000s. Notably, the boutique showcases showstoppers such as a Gianni Versace gown from the designer’s personal archive, Emilio Pucci sets, Manolo Blahnik heels, and Chanel belts.
Importantly, vintage doesn’t have to mean inaccessible. Buss emphasizes that pricing is transparent and varied. Shoppers can find a top for $150–$200, while those seeking high-end couture might invest up to $10,000.
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A Personal Story Woven Into Fashion
Growing up thrifting with her mother in Florida, Buss developed an early love for vintage. Over time, that hobby evolved into a serious passion.
“I started collecting personally over 10 years ago,” she says. Now, her mission is clear: to make vintage feel elegant yet approachable, without losing the soul of luxury.
The boutique itself, nestled inside a 1926 Beaux-Arts-style building at 9615 Brighton Way, is a thoughtful fusion of vintage and modern design. With powder-blue walls, plush carpets, exposed brick, dramatic drapery, and sleek chrome accents, the space feels less like a store and more like an upscale Parisian apartment.
“It’s like your friend’s closet. You drop by, borrow something, see what fits, imagine the stories behind the clothes,” Buss shares.
Interestingly, the boutique’s signature powder blue color isn’t just aesthetic—it holds sentimental value. Buss first fell in love with the hue through a 1950s Balmain brocade gown she wore at her wedding to Jesse Buss, co-owner of the L.A. Lakers. That gown still shapes her vision today.
Invitation, Not Exclusion
Unlike traditional retail spaces, The Vintage Project offers a personalized experience from the moment guests arrive. Visitors must ring a doorbell and are welcomed into a small holding area before entering the boutique itself.
“It’s not to be exclusive,” Buss clarifies. “It gives me time to know who’s coming in, what their sizing is, and what they might be looking for.”
From there, Buss curates the boutique’s display to suit the visitor’s preferences. As a result, every guest enjoys a tailored shopping experience—one that feels intimate, memorable, and truly bespoke.
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A Living Brand with an Evolving Vision
Buss named the shop The Vintage Project intentionally. Her vision isn’t static; rather, it’s meant to evolve over time. Eventually, she hopes to collaborate with brands holding deadstock fabrics, transforming unused materials into reimagined modern pieces. This, she says, is part of her commitment to sustainability.
“It’s a better approach to sustainability,” she asserts. “I want to partner with others to take what already exists and breathe new life into it.”
This focus on evolution keeps the brand fresh and forward-thinking, all while remaining rooted in vintage authenticity.
Balancing Past and Future
Though grounded in the past, The Vintage Project is firmly oriented toward the future. Buss seamlessly blends nostalgic aesthetics with contemporary values, from ethical sourcing to inclusive pricing and eco-conscious intentions.
Her boutique is more than a place to shop—it’s an immersive fashion story. The juxtaposition of vintage ballgowns with chrome and modern accents creates a tension that feels both innovative and classic. As a result, visitors are drawn into a space where fashion meets narrative, and every piece invites a new chapter.
