BeautyRival – Social media never runs out of beauty surprises, and the latest trend taking over TikTok is iron mascara. This unique mascara uses a metal or steel applicator instead of the typical bristle or plastic wand, promising lifted, long-lasting lashes. Two brands making waves in this category are Judydoll and Barenbliss—both becoming must-haves for beauty enthusiasts online.
Judydoll gained early popularity with its iron wand mascara and recently updated the design to a smaller, slightly curved applicator. With 3 grams of product and color options in black and brown, it claims to lengthen and curl lashes naturally. Retailing at Rp 125,000, this mascara offers a sleek experience with a minimal clumping effect.
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Barenbliss enters the battle with a 6-gram formula infused with Arginine and Pro-Vitamin B5, aimed at conditioning lashes while adding volume. Priced slightly lower at Rp 119,000, this mascara features a wider steel applicator that easily covers more lash surface, helping create a fuller yet non-clumpy finish.
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Both mascaras deliver a different sensation compared to conventional ones—no sticky feeling when applying, thanks to their metal wands. While neither gives dramatic length, they do enhance volume naturally. Judydoll’s smaller curved wand helps reach inner and lower lashes, while Barenbliss’s larger tip suits wider lash coverage.
While both products are waterproof and easy to use, your ideal choice depends on your application style. Judydoll offers precision; Barenbliss offers speed. Either way, both stand strong in the iron mascara trend, proving that metal wands may be the future of natural yet effective lash enhancement.