BeautyRival – Lifestyle icon Martha Stewart is officially entering the prestige skincare market with Elm Biosciences, a science-backed beauty line launching this September in both the UK and the US. Developed in collaboration with board-certified dermatologist Dr. Dhaval Bhanusali, the brand introduces just two products: the A3O Elemental Serum priced at $135, and the Inner Dose Daily Skin Supplement at $50. Unlike most celebrity brands that prioritize variety, Stewart is opting for precision and purpose.
This new venture comes at a time when celebrity-founded beauty lines are transforming the industry. For instance, Hailey Bieber’s Rhode brand reached $212 million in net sales before being acquired by e.l.f. Beauty in a deal worth up to $1 billion. Similarly, Stewart plays more than a symbolic role. Over five years, she actively participated in product development, offering feedback on formulations and aesthetics. Consequently, Elm reflects her personal vision.
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Elm Biosciences stands out because of its combined focus on topical skincare and internal wellness. Notably, the A3O Elemental Serum blends Stewart’s proprietary A3O complex with hyaluronic acid, squalane, blue tansy, and vitamin E. Additionally, the Inner Dose Supplement delivers a powerful mix of antioxidants and adaptogens such as astaxanthin and turmeric. Thus, Elm appeals to the growing trend of holistic skincare that treats beauty from the inside out.
What truly sets Elm apart is its strong foundation in medical science. Unlike typical celebrity brands, this one boasts support from over 350 dermatologists involved in formulation and clinical trials. As a result, Elm offers products that are not only elegant but also evidence-based, earning trust from both consumers and skincare professionals.
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Rather than flooding the market with countless items, Stewart advocates for a focused skincare routine. She emphasizes that “you don’t need 100 different products… just three really amazing ones.” Therefore, Elm’s minimalist launch sends a powerful message: quality and simplicity can redefine beauty. This stands in contrast to many celebrity brands that rely on volume and hype.
At 84, Stewart makes a bold return to beauty, guided by purpose and clinical precision. In her announcement on Instagram, she wrote, “After five years of working behind the scenes, hundreds of prototypes, and endless hours of research—we can’t wait to finally share @elmbiosciences with you. Intentional skincare for living well and aging well.” Ultimately, Elm Biosciences signals a new standard for celebrity skincare—one rooted in science, integrity, and results.
