BeautyRival – Skincare brand Medik8 began the year with a major launch: its new peptide serum. The product quickly climbed to the top of the U.K. prestige skincare market. Medik8 reported that sales outpaced the overall category by seven times. This shows the brand’s ability to deliver science-backed products that meet consumer demand.
The serum’s success made headlines, but a bigger story soon followed. Earlier this year, L’Oréal acquired Medik8, placing the brand among the few to defy the current slowdown in beauty M&A deals. The acquisition proves L’Oréal’s confidence in Medik8’s long-term growth and strong consumer appeal.
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One product in particular solidified Medik8’s reputation: Crystal Retinal. This vitamin A innovation has earned 22 industry awards, making it a skincare icon. Consumers praise it as a gentle yet powerful retinoid alternative. Crystal Retinal remains the brand’s anchor product while new innovations, like the peptide serum, expand its portfolio.
Medik8’s rise isn’t just about formulas. The brand has dominated online conversations, starring in 75 million TikTok videos over the last two years. Its Earned Media Value (EMV) grew by 775 percent in the same period. This surge highlights how well Medik8 connects with younger, digitally native audiences. Social buzz has become a powerful driver of sales and brand awareness.
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With L’Oréal’s global network, Medik8 now has the tools to expand even faster. Its proven product lineup, award-winning formulas, and digital-first strategy make it a strong contender in the global skincare market. As consumers continue to demand effective, science-driven products, Medik8 looks ready to lead the next wave of skincare innovation.
