BeautyRival – Luxury skincare brand Chantecaille, owned by Beiersdorf, has appointed Tennille Kopiasz as its new chief executive officer. The appointment is effective immediately. Based in New York, Kopiasz will report directly to Oswald Barckhahn, executive board member at Beiersdorf.
Kopiasz brings a remarkable track record in beauty leadership. Most recently, she served as CEO of Blue Mistral, a Cornell Capital-backed group that oversees Frédéric Fekkai and Bastide. Before that, she held several senior roles at LVMH Moët Hennessy Louis Vuitton. At Dior North America, she worked as senior vice president of marketing. Later, she became global chief marketing officer at Fresh.
Furthermore, her broad experience across luxury and consumer beauty brands positions her strongly for this new challenge. According to Barckhahn, Kopiasz is the ideal leader to take Chantecaille into its next phase. He explained, “Tennille’s record of building and scaling beauty brands is exactly what Chantecaille needs. Her luxury expertise and purpose-driven leadership align with Chantecaille’s values and Beiersdorf’s vision to be the best skincare company in the world.”
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Beiersdorf purchased Chantecaille in 2021, thereby expanding its luxury portfolio. At the time, Chantecaille’s annual sales exceeded $100 million. Analysts estimated the acquisition value to fall between $590 million and $690 million.
Since the acquisition, Chantecaille has remained a distinctive player in Beiersdorf’s lineup. Unlike many competitors, the brand focuses heavily on botanical-based skincare and makeup. In addition, it weaves philanthropy and conservation initiatives into its identity, which resonates with consumers seeking purpose-driven luxury.
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In her first statement as CEO, Kopiasz expressed excitement about her new role. She said, “I’ve long admired Chantecaille for its strong heritage and meaningful philanthropy. It’s an honor to work with this team to build on its legacy. Together, we will accelerate growth through elevated products, digital transformation, and stronger global operations.”
Moreover, her comments reveal a clear focus on innovation, customer experience, and digital expansion. By emphasizing these priorities, she aims to unlock new opportunities for Chantecaille and ensure the brand remains competitive in the luxury skincare space.
