BeautyRival – Lancôme, the L’Oréal-owned luxury beauty house, is reshaping the future of skincare with a bold focus on longevity—not just antiaging, but extending the skin’s health span. Former global president Françoise Lehmann explained that the brand now sees longevity as a lifestyle, bridging traditional antiaging solutions with proactive cellular care. “It’s not just about fighting time,” she said. “It’s about optimizing every stage of life.”
At the center of this vision is the Absolue line, particularly Absolue PDRN and the new Absolue Longevity Cream, designed to boost a cell’s natural longevity mechanism. According to Lehmann, longevity will appeal to two groups: “ultras,” who exclusively embrace longevity solutions, and those who want a combination of antiaging and longevity. This dual approach positions Lancôme as a pioneer in what she calls a revolution in beauty.
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Vania Lacascade, Lehmann’s successor, emphasized that longevity shifts how people view aging. “Consumers don’t just want to live longer, they want to live better,” she said. The approach encourages a positive vision of aging, rooted in genetics but influenced by lifestyle and environment. It’s not only about prevention but about proactive, continuous care for every generation.
Lancôme leverages research from L’Oréal’s Longevity Integrative Science, studying how cellular activity, inflammation, and communication affect aging. This scientific foundation guides new active ingredients that support skin health beyond UV protection. According to Annie Black, Lancôme’s international scientific director, “Longevity puts prevention back at the center of skincare innovation.”
The brand’s portfolio already demonstrates its scientific edge. The Nutrix cream from 1936 remains iconic, while Absolue’s regeneration-focused formula dates back to 1965. In 2017, Absolue elevated Lancôme’s luxury status with a super-premium skincare range.
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One of Lancôme’s most groundbreaking franchises is Génifique, launched in 2009 as a Youth Activating Concentrate. Described as the brand’s entry into genomics and longevity, Génifique became a global phenomenon, especially in China, where it earned the nickname “Little Black Bottle.” Tens of millions of bottles have been sold worldwide.
The line continues to evolve, with Advanced Génifique introducing microbiome science, and Génifique Ultimate Serum powered by Nrf2, known as the skin cell’s repair switch. “Each launch pushes scientific boundaries,” Black noted, “always aiming for disruption and breakthrough innovation.”
Despite its advanced science, Lancôme ensures technology feels luxurious, desirable, and approachable. As Alexandra Kerr, international VP of skincare, put it: “We elevate consumers while reassuring and educating them. That’s what makes Lancôme distinct—a human-centered approach to innovation.”
