BeautyRival – Louis Vuitton has long represented elegance, craftsmanship, and innovation in fashion. Now, the French luxury house is expanding its legacy beyond handbags, trunks, and apparel with its first-ever makeup collection, La Beauté. This launch marks a significant milestone as Louis Vuitton steps into the global beauty industry.
Earlier this year, Louis Vuitton appointed Dame Pat McGrath as its creative director for cosmetics. Known as the “Mother of Makeup,” McGrath brings decades of artistry and innovation to the brand. Her vision has shaped La Beauté into a collection that reflects both Louis Vuitton’s timeless sophistication and her own cutting-edge creativity.
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The debut line features 55 lipsticks, 10 lip balms, and eight eye shadow palettes. Each product combines bold color options with refined packaging, designed to embody the spirit of Louis Vuitton’s craftsmanship. From vibrant reds to understated neutrals, the collection offers shades that cater to a wide range of moods and occasions.
Unlike typical beauty launches, La Beauté was designed to bridge the world of high fashion and daily beauty routines. The lipsticks boast luxurious formulas with long-lasting wear, while the eye shadow palettes bring versatility for both subtle and dramatic looks. Meanwhile, the balms add a touch of indulgence to skincare, combining hydration with a hint of color.
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Six months after the announcement of its beauty venture, Louis Vuitton is finally ready to introduce La Beauté to the world. The collection is expected to roll out globally in the coming months, beginning in flagship Louis Vuitton stores and selected luxury beauty retailers.
With La Beauté, Louis Vuitton aims to redefine beauty in the same way it has redefined fashion for decades. By combining McGrath’s artistry with the house’s iconic DNA, the brand positions itself to become a major player in the luxury cosmetics industry.
