Beauty Rival – Platinum hair color is taking 2025 by storm as one of the most daring and transformative shades you can try. From the icy allure of Scandinavian blonde to warmer golden hues, platinum is more versatile than ever. Inspired by celebrities like Ariana Grande, Kim Kardashian, and Beyoncé, this shade is perfect for anyone looking to make a bold statement. Whether you’re aiming for a high-gloss icy platinum or a soft buttery blonde, this trend offers something for everyone.
We’ll explore the best platinum hair color ideas for every skin tone, provide insights into the coloring process, and share essential maintenance tips to keep your platinum hair looking fresh and vibrant.
“Also read: Burberry’s Unique Creation for Lunar New Year, Inspired by Qian Lihuai“
What is Platinum Hair Color?
Platinum hair color is the lightest shade of blonde, often described as “icy” or “Scandi Blonde.” It has cool undertones like ash, silver, or violet, giving it a reflective, bright appearance. Unlike gray hair, which leans more neutral and opaque, platinum hair is luminous and high-impact.
Cool vs. Warm Undertones
Platinum can be customized for different undertones:
- Cool Undertones: Perfect for achieving an icy, frosty finish.
- Warm Undertones: Adds a subtle golden or buttery hue to balance warmer skin tones.
Best Platinum Hair Color Ideas for 2025
- Targaryen Blonde:
Channel your inner Daenerys Targaryen with this winter-white blonde. This shade features zero warmth, making it the ultimate icy blonde for fair skin tones. - Peekaboo Roots:
Add dimension by letting your natural roots peek through. This low-maintenance look combines dark roots with icy blonde lengths, as seen on Dua Lipa at the Grammys. - Chantilly Blonde:
A creamy blend of warm and cool tones, Chantilly Blonde is ideal for those who want a balanced, buttercream finish. Beyoncé popularized this look with her soft, radiant locks. - Golden Platinum:
For those with warm undertones, golden platinum offers a sun-kissed, vibrant take on traditional platinum. Michelle Yeoh’s golden blonde bob is a stunning example. - Neutral Platinum:
Neither too cool nor too warm, neutral platinum strikes a perfect balance for clients who want a softer, less polarizing shade. - Icy Platinum:
A classic cool-toned platinum shade that complements fair and medium skin tones beautifully. Jennifer Lawrence’s icy blonde hair is a great reference. - Baby Platinum: This delicate hint of platinum works wonders for natural blondes, requiring less bleaching and offering a subtle transformation.
- Winter Frost: With a slight lavender tint, winter frost is a modern twist on traditional platinum, ideal for creating depth and intrigue.
- Luminous Blonde: This multidimensional shade combines metallic gold and platinum for a radiant, high-shine look.
- Old Money Blonde: Kendall Jenner’s buttery blonde, achieved over multiple sessions, exudes sophistication and elegance.
How to Achieve Platinum Hair Color
Consultation is Key
Discuss your hair history, natural color, and goals with a stylist to create a personalized plan.
The Bleaching Process
Achieving platinum requires lifting your natural color to a pale blonde.
- Light hair: 1–2 sessions
- Brunette hair: 2–3 sessions
- Dark hair: 3+ sessions
Toning
After bleaching, a toner neutralizes brassy tones and adjusts the undertone to suit your preference (icy, neutral, or golden).
Maintenance Cuts
Regular trims keep your hair healthy and minimize split ends caused by bleaching.
Platinum Hair Maintenance Tips
- Frequent Touch-Ups:
Roots should be touched up every 4–6 weeks to maintain a polished appearance. - Use Purple Shampoo:
Purple shampoo neutralizes brassiness and keeps your platinum hair icy and bright. - Deep Conditioning:
Bleached hair can become dry, so invest in hydrating masks and leave-in conditioners. - Avoid Excessive Heat:
Limit heat styling to prevent further damage. Use heat protectants if styling tools are necessary. - Shower with Cold Water:
Finish your showers with cold water to seal the hair cuticle and enhance shine. - Install a Shower Filter:
A shower-head filter removes harsh minerals that can discolor or damage platinum hair.
Who Can Rock Platinum Hair?
Platinum hair suits all skin tones with the right undertones:
- Fair Skin: Cool, icy platinum enhances pale complexions.
- Medium Skin: Neutral platinum balances warmth in the skin.
- Deep Skin: Violet-tinted or ashy platinum creates striking contrast.
Why Platinum Hair is Worth the Effort
Though platinum hair is high-maintenance, it’s an unforgettable statement. Whether you want to channel your inner Targaryen or exude old-money elegance, platinum hair opens up a world of possibilities. With proper care and expert guidance, this bold color can transform your look and elevate your confidence.
Platinum hair color is more than a trend—it’s a transformative experience that lets you redefine your style. From icy whites to golden hues, there’s a shade of platinum for everyone. By following the right process and maintenance routine, you can achieve salon-worthy results that turn heads wherever you go.
