BeautyRival – Maison Jejia new headquarters in Milan is more than an office relocation; it is a deeply personal transformation. Founder Anna Maria Marino has converted her former apartment, located steps away from the Arco della Pace, into the brand’s showroom and operational hub. The space carries emotional weight, reflecting both her personal history and professional evolution. Now based largely in Southern France, Marino envisioned the Milan location as a place where creativity and business could coexist naturally. The decision signals a new phase for Maison Jejia, one grounded in presence and intentionality. By reshaping a private home into a professional environment, Marino reinforces the brand’s intimate, lived-in identity. It is a quiet but powerful statement that mirrors the label’s philosophy: fashion created with feeling, purpose, and a strong sense of place.
Centralizing the Brand to Support Sustainable Growth
The move comes at a moment of clear momentum for Maison Jejia. By internalizing its licenses, particularly in ready-to-wear, Marino has brought all core activities under direct control. Design, production, and distribution now flow through a centralized structure, allowing for sharper decision-making and long-term consistency. An in-house commercial team has been established to support international expansion, reflecting a hands-on approach shaped by decades of industry experience. Sales growth of 65 percent in 2025 compared to the previous year underscores the effectiveness of this strategy. With 60 to 70 percent of revenue generated outside Italy, the brand’s appeal extends well beyond its roots. This consolidation is not about rapid scaling, but about protecting creative integrity while responding intelligently to global demand.
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A Countertrend Story in a Challenging Market
Maison Jejia’s trajectory stands out in a fashion landscape marked by caution and contraction. While much of the market has slowed, Marino views the brand’s growth as a reward for perseverance and consistency. Her design DNA, rooted in imperfection and individuality, resonates with consumers seeking authenticity rather than spectacle. Overseeing every stage of the process has allowed her to stay close to the product and the people behind it. This approach has fostered trust among buyers and partners, especially during uncertain times. Instead of chasing trends, Maison Jejia has doubled down on clarity of vision. The result is a business that feels stable, credible, and emotionally grounded, proving that thoughtful creativity can still thrive when guided by patience and conviction.
Strengthening Global Presence Through Physical Connections
With the new Milan headquarters, Maison Jejia now hosts sales campaigns, fashion week presentations, and buyer meetings directly within its own space. This shift replaces reliance on external showrooms with a more personal, immersive experience. The goal is to strengthen relationships in key markets such as China, Japan, the United States, and Northern Europe, while identifying new partners through tailored regional strategies. A Paris outpost is planned for the second half of 2026, with a temporary presence already established on Rue Bonaparte. Interest from the French market continues to grow, supported by prestigious stockists like Galeries Lafayette. By prioritizing face-to-face interaction, Marino reinforces the brand’s belief that fashion is best understood through touch, conversation, and shared experience.
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Design Philosophy Rooted in Freedom and Ease
Maison Jejia’s spring 2026 collection, presented during Milan Fashion Week, captured the brand’s spontaneous and intellectual spirit. Maxi proportions, clashing prints, and fluid fabrics paired with structured textures created a sense of effortless freedom. The collection favored approachable separates with loose volumes, echoing Marino’s personal style and philosophy. Familiar garments, such as striped poplin shirts, were refreshed through subtle distortions and refined materials. This balance between comfort and sophistication defines the label’s aesthetic. Rather than targeting a specific age group, Maison Jejia appeals to an attitude that transcends generations. It is fashion designed for movement, expression, and real life, inviting wearers to interpret each piece in their own way.
A Brand Born from Memory and Long Experience
Maison Jejia began in 2012 as a personal project, created to honor Marino’s late mother, whose nickname inspired the brand’s name. What started as a creative outlet became a full commitment in 2016, when Marino left her consulting role at Max Mara. Her career spans decades, with experience at Tod’s Group and early work alongside Remo Ruffini. That depth of knowledge informs every decision she makes today. While creative work comes naturally to her, she openly acknowledges the challenges of managing suppliers and operations. Still, passion remains her driving force. Through Maison Jejia, Marino continues to build a universe that extends beyond clothing, hinting at future expansions into lifestyle and home, all guided by emotion and intention.
