BeautyRival - British personal care brand Wild has announced tennis star Emma Raducanu as its very first global ambassador, marking a milestone for both the brand and the athlete. The…
BeautyRival - “Often imitated, never duplicated.” With that cheeky line, Charlotte Tilbury fired playful shots last year at the many brands attempting to mimic her beauty empire. On social media,…
BeautyRival - A potent mix of innovation and celebrity influence has fueled YSL Beauté’s rapid rise in fragrance and makeup. The brand is now the third-largest share gainer in makeup…
BeautyRival - E.l.f. Beauty has built a reputation for creating marketing campaigns that spark attention and challenge conventions. From calling out gender disparity in leadership through its cheeky “So Many…
BeautyRival - For decades, Vaseline has been a household staple, tucked away in medicine cabinets around the world. But in 2024, the brand made a bold leap from everyday use…
BeautyRival - Pantene, one of the most recognizable names in hair care, shows no signs of slowing down. In December 2024, beauty influencer Alix Earle posted about Pantene’s Daily Moisture…
BeautyRival - Skincare brand Medik8 began the year with a major launch: its new peptide serum. The product quickly climbed to the top of the U.K. prestige skincare market. Medik8…
BeautyRival - MAC Cosmetics just passed its 30th anniversary, but it continues to act like a fresh indie brand. Despite its global size, MAC retains agility, creativity, and boldness. According…
BeautyRival - L’Oréal Paris leads the beauty industry globally—and it’s still growing. The brand, a flagship of L’Oréal Groupe, achieves impressive results across all product categories. Midnight Cream Flies Off…
