BeautyRival – The beauty industry’s most influential professional network, Cosmetic Executive Women (CEW), is beginning a new chapter. Starting January 1, Elana Drell Szyfer officially takes the reins as CEW’s new president. She succeeds Carlotta Jacobson, who held the role for an impressive 25 years and will now transition into a new position as executive chair. This leadership shift reflects more than just a title change it symbolizes growth, evolution, and a renewed vision for CEW’s future. Under Jacobson’s tenure, CEW became a pillar of empowerment, community, and innovation in the beauty world. Now, with Drell Szyfer at the helm, members and industry observers are looking ahead with optimism. Her long-standing connection with CEW ensures continuity, while her fresh leadership promises innovation. The transition comes at a pivotal moment as the beauty industry evolves rapidly, and CEW adapts to support professionals at all stages of their careers.
Elana Drell Szyfer isn’t new to CEW she’s been part of its board of governors for the past decade. Her promotion to president is both a natural progression and a strategic move. Most recently, she served as CEO of RéVive Skincare, where she led the brand through significant growth and a successful acquisition by S’Young Group in 2024. Before that, she steered Laura Geller Beauty and held senior roles at L’Oréal, Estée Lauder, and Avon. Her track record spans more than 20 years of executive leadership across legacy and indie brands alike. Therefore, her appointment is more than ceremonial it brings deep operational expertise and a sharp understanding of the industry’s changing landscape. Drell Szyfer has consistently shown a talent for growth, innovation, and brand building. CEW now benefits from a leader who not only understands its mission but has lived it as both a member and an award-winning executive.
After leading CEW since 1999, Carlotta Jacobson is stepping into a new role as executive chair, passing the torch while remaining deeply involved. Her legacy is extraordinary. Under her leadership, CEW grew from a modest networking organization into one of the most respected associations in beauty. She expanded its programming, launched marquee events like the Achiever Awards and Beauty Awards, and built a robust digital presence. Moreover, she shaped CEW into a vital platform for women in beauty to connect, grow, and lead. Jacobson’s decision to remain involved reflects her continued passion and belief in CEW’s mission. In a heartfelt statement, she expressed full confidence in her successor, praising Drell Szyfer’s vision, empathy, and forward-thinking mindset. With the baton passed, Jacobson’s impact continues not just in her new title, but in the culture and community she built over 25 transformative years.
The naming of Elana Drell Szyfer as CEW president isn’t just important for the organization it’s meaningful for the beauty industry at large. She represents a new wave of leadership: strategic, digitally fluent, and deeply connected to the evolving needs of both brands and professionals. As the industry navigates post-pandemic shifts, AI integration, sustainability demands, and changing consumer behavior, strong leadership in organizations like CEW becomes critical. Drell Szyfer’s experience across global corporations and smaller brands gives her unique insight into both sides of the business. Furthermore, her career reflects CEW’s mission empowering women, fostering connections, and creating opportunities. She is a living example of what the organization champions. In a time where mentorship, diversity, and innovation are more vital than ever, her presence at the top signals a commitment to relevance, inclusion, and future-focused growth.
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CEW has long served as more than a networking group it’s a force for progress within the beauty sector. With over 10,000 members, its influence spans founders, marketers, scientists, investors, and rising professionals. Through initiatives like the Achiever Awards, Beauty Awards, and year-round programming, CEW honors excellence and builds pathways for growth. Drell Szyfer herself received the Achiever Award in 2020, making her elevation to president feel especially full-circle. In her words, CEW “celebrates the accomplishments of women and champions their careers at all stages.” That mission continues under her leadership. The organization remains committed to professional development, education, and connection. And with Drell Szyfer now steering the ship, CEW is positioned to expand its impact further. Expect a renewed focus on innovation, modern leadership, and expanded global outreach as she brings her proven expertise to this iconic institution.
Looking ahead, Drell Szyfer will oversee CEW’s strategic direction, programming, partnerships, and member experience. Her role includes shaping the organization’s market position and ensuring its offerings remain relevant and forward-thinking. Events like the Beauty Awards and Achiever Awards will remain tentpole moments, but there’s growing interest in CEW’s online content, live panels, and mentorship programs. With today’s professionals expecting more from industry organizations resources, insights, and meaningful community CEW’s role has never been more important. Drell Szyfer understands that deeply. As someone who credits CEW with supporting her own journey, she’s uniquely equipped to guide its future. Her leadership promises a blend of respect for CEW’s history and bold moves toward innovation. Under her guidance, the organization is poised to attract new members, expand digital engagement, and solidify its role as a trusted career partner for thousands in the beauty industry.
With Elana Drell Szyfer stepping in as CEW’s new president, the organization enters a promising new era. Backed by decades of experience, strong industry relationships, and a personal connection to CEW’s mission, she brings both credibility and inspiration to the role. Meanwhile, Carlotta Jacobson’s continued presence as executive chair ensures that CEW retains its foundation while exploring fresh possibilities. This transition isn’t a disruption it’s a natural evolution. CEW has long been a community where careers are built, leaders are made, and ideas are shared. Now, with Drell Szyfer leading the way, the future looks even brighter. For current members, industry professionals, and aspiring leaders alike, this marks an exciting moment. It’s a reminder that strong leadership, rooted in experience and driven by purpose, can shape not just organizations but entire industries.
