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  • Mary Phillips Launches m.ph Beauty: The Makeup Behind the Stars Goes Mainstream
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Mary Phillips Launches m.ph Beauty: The Makeup Behind the Stars Goes Mainstream

Beauty Rival August 4, 2025 3 minutes read
Mary Phillips Launches m.ph Beauty: The Makeup Behind the Stars Goes Mainstream

BeautyRival – If you’ve ever admired Hailey Bieber’s effortless glow or Kendall Jenner’s sculpted cheekbones, chances are Mary Phillips was the magic behind the look. The makeup artist, famed for her “underpainting” technique, is now launching her very own brand — m.ph beauty. After years of perfecting her craft behind the scenes, Mary is stepping into the spotlight with a line that puts her signature style into the hands of beauty lovers everywhere.

The Underpainting Technique, Explained

Underpainting, Phillips’ go-to method, flips the script on traditional makeup application. Instead of laying foundation first, she begins with contour, color corrector, and highlighter on bare skin. Then, she applies a light veil of foundation over it all. The result? Skin that looks real, radiant, and subtly sculpted — a finish that mimics natural beauty without heavy coverage.

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Inside the m.ph Product Line

Launching this August at Sephora, m.ph features a curated selection of products designed for underpainting. The hero is the Underpainting Palette, available in light, medium, and deep with more shades on the way. Each includes color correctors, two contour shades, and two highlighters. The line also boasts a matte cream blush, ultra-precise lip pencils, tinted lip balms (aka Lip Ciggys), and dual-ended brushes modeled after Mary’s personal kit.

Blush, Brushes, and Bold Lips

Phillips believes tools are just as important as products. Her brushes are small and precise — ideal for detail work. The blush is matte but wears to a dewy finish, applied best with a brush for even distribution. For lips, she’s all about overlining naturally, using wooden pencils for sharp precision, and topping it with Lip Ciggy balm for that lived-in, sultry flush.

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m.ph’s Message: Keep It Real

The vibe of m.ph isn’t about masking — it’s about enhancing. Phillips wants users to feel confident with less, blending pro techniques into daily routines. She also encourages mid-day refresh hacks, like brushing on moisturizer instead of reapplying full makeup, to keep skin hydrated and glowing without cakiness.

Where to Find It

m.ph beauty officially launches on August 15th at Sephora.com and August 25th in stores nationwide. With Mary Phillips’ celebrity-proven approach now available to the public, the natural glam trend is about to become everyone’s new everyday routine.

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