BeautyRival – Bedtime often arrives with tension, yet This Works wants it to feel gentle again through its new fine fragrance, Own Time. The scent costs $115 for 50 ml and aims to support deeper rest by activating the parasympathetic nervous system. Because of this function, it becomes more than a perfume. It serves as a soft transition from busy days into calmer evenings. The fragrance will be available online and through Marks & Spencer, SpaceNK, and John Lewis. Built on seven years of neuroscientific research, Own Time merges wellness with elegance. As a result, it turns nightly routines into soothing rituals. With each spray, the fragrance invites the mind to slow down and encourages the body to release the tightness collected throughout the day. Ultimately, it makes rest feel intentional again.
A Mission Rooted in Personal Experience
Behind this fragrance stands CEO Dr. Anna Persaud, whose long history of nervous system dysregulation shaped the heart of the brand. She has experienced chronic stress responses since childhood, so she understands how overwhelming modern life can be. Because many people now face acute dysregulation, she created solutions that feel both scientific and compassionate. This belief guides the entire brand. Instead of offering quick fixes, This Works tries to meet people where they are. With Own Time, Persaud hopes users feel acknowledged rather than blamed for their struggles. Although the formula is grounded in research, its purpose is emotional. It offers gentle support without demanding major changes. Through this approach, the fragrance becomes a tool for comfort, not pressure, and reflects her deep understanding of today’s wellness challenges.
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Where Neuroscience Meets Fine Perfumery
The creation of Own Time blends neuroscience, terpene science, and fine fragrance artistry. This Works collaborated with Givaudan and perfumer Julie Noe to design a scent that feels calm from the first inhale. Terpenes play a leading role. These natural plant compounds help quiet the nervous system, which makes them ideal for evening transitions. To deepen the experience, the fragrance adds notes of pink peppercorn, cardamom, lemon myrtle, olibanum, sandalwood, amber, musk, and clove. Each element brings warmth and grounding. Additionally, a sunlight-activated molecule releases a soft coumarin note during the day, giving the scent a gentle evolution. Through this layered design, the fragrance supports relaxation while still feeling luxurious. It becomes both a sensory escape and a functional wellness tool.
Designed to Comfort, Cocoon, and Calm
From the beginning, the team wanted Own Time to feel like a safe, warm cocoon. They crafted a scent that appeals to all genders and offers a sense of emotional shelter. Because many people lose themselves in daily stress, the fragrance aims to provide a simple moment of ease. Its long wear time supports relaxation throughout the night, unlike many sleep products that fade quickly. The woody and spicy notes create a comforting atmosphere that guides the body toward stillness. Furthermore, the fragrance helps users step away from the rush of the day. It encourages them to breathe slower, soften their thoughts, and prepare for rest. Through this intentional design, Own Time becomes more than an evening accessory it becomes a quiet reminder that peace is possible.
Answering the Needs of Today’s Sleepless Adults
Sleep disruptions have become common, especially among adults aged 35 to 55. Although This Works already offers solutions like the bestselling Deep Sleep Pillow Spray, Own Time serves a different purpose. Instead of being used only at night, it can be worn as a traditional eau de parfum. Because of this, the calming process begins earlier, helping ease the transition into evening. Clinical testing highlights the impact. Over 28 days, 74 percent of users fell asleep faster, while 71 percent reported better sleep quality. Another study found 69 percent felt calmer before bedtime without changing their habits. These results show how scent can influence both mood and physiology. With Own Time, fragrance becomes a practical wellness companion rather than just a decorative touch.
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Bringing Science and Scent Into Everyday Life
This Works sees Own Time as the first step in a broader movement toward functional fine fragrance. Many people need emotional support throughout the day, and scent can help meet those needs. Because the body follows natural rhythms, certain aromas can support focus, grounding, or rest at specific times. Persaud believes terpenes will shape this future. As a result, the brand is developing more fragrances designed around these “need states.” Each formula will aim to fit naturally into daily routines. Own Time already demonstrates how science and scent can work together without feeling clinical. It blends care and beauty in a way that feels effortless. Through this direction, This Works hopes fragrance becomes a tool that supports emotional balance from morning to night.
A Future Built on Emotion, Science, and Ritual
Own Time marks a significant new chapter for This Works, combining science with storytelling in a deeply human way. Stress continues to rise, and many people long for rituals that feel grounding. Because of this, the fragrance offers more than a sensory experience. It gives users permission to pause and listen to themselves. Through its careful blend of neuroscience and perfumery, the scent adapts to the wearer’s rhythm and encourages natural rest. It also transforms bedtime into a gentle ceremony. In a world filled with noise and pressure, Own Time becomes a small act of self-kindness. For many, it may move beyond fragrance and evolve into a nightly anchor one that makes rest feel safe, soft, and deserved.
