BeautyRival – Hailey Bieber’s beauty brand, Rhode, has rapidly transformed from a celebrity-founded label into a billion-dollar company. The $1 billion acquisition by E.l.f. Beauty earlier this year solidified Rhode’s place as one of the fastest-growing players in the beauty industry. With its minimalist aesthetic, effective formulas, and Bieber’s strong influence, Rhode captured global attention in just a few years.
The acquisition marked a turning point for Rhode, opening doors to larger distribution channels, greater innovation, and expanded resources. E.l.f. Beauty, known for its affordable yet high-quality offerings, now has a powerhouse brand under its wing. This move not only benefits Rhode with scalability but also strengthens E.l.f’s position in the premium beauty market.
“Read More : Beekman 1802 Expands Into Hair Care”
Rhode’s upcoming launch with Sephora is one of the most anticipated retail collaborations of the year. For consumers, this means easier access to Rhode’s cult-favorite products, from its best-selling Peptide Lip Treatment to its viral Glazing Milk. For Rhode, it marks an opportunity to reach new audiences across Sephora’s vast global network, elevating its visibility beyond online and boutique retail.
Sephora is more than just a retailer; it is a beauty authority that can propel brands into household name status. Rhode’s entry into Sephora not only validates its staying power but also places it alongside established luxury and prestige brands. This partnership could significantly boost Rhode’s sales and strengthen its international presence.
“Read More : Runway 7 Unveils Spring 2026 Lineup at Sony Hall”
Hailey Bieber remains central to Rhode’s identity, blending celebrity power with authentic branding. Her consistent engagement on social media, combined with her personal investment in product development, makes Rhode stand out among celebrity brands. Bieber’s influence ensures that Rhode’s growth is not merely hype-driven but backed by genuine consumer trust.
With a billion-dollar valuation, a global retail debut, and continued backing from E.l.f. Beauty, Rhode is well-positioned for long-term success. The brand is expected to expand into more product categories, potentially including makeup and fragrance. As Rhode enters Sephora, it cements its place not just as a trend but as a formidable player in the beauty industry.
