BeautyRival – Blake Lively haircare brand has always captivated audiences with her luscious, voluminous hair. Now, she brings her beauty secrets to the public through her new haircare brand, Blake Brown. Instead of following conventional routines, the brand replaces traditional conditioners with deeply hydrating hair masks. As a result, it sets a refreshing new standard for daily hair care.
To showcase her techniques, Lively hosted a live tutorial using hot rollers on her niece, Kate. First, she applied Blake Brown mousse generously—about two palmfuls—onto Kate’s damp hair. Then, she styled it with a pink Mason Pearson brush. Gradually, Kate’s hair expanded in volume, while the scent of berry and vanilla from the Blake Brown Classic Hairspray filled the room. Clearly, every product in the line was crafted with performance and sensory delight in mind.
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Interestingly, the hairspray’s fragrance is inspired by Lively’s personal memories. Although she didn’t grow up around black currant, she became obsessed with it during her twenties. Eventually, she combined this nostalgic note with vanilla and woodsy undertones to strike a balance between feminine elegance and subtle masculinity. Consequently, the scent complements all the products in her collection seamlessly.
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Like many actresses, Lively has experienced bad hair days—especially after long movie shoots involving extreme styling. In fact, she once endured a shoot where three full cans of hairspray were used in one day. Thus, she felt the need to create hair products that offer both hold and nourishment. Over time, she realized that restorative care was just as important as styling perfection.
During her Gossip Girl days, Lively’s hair became a signature of glamour, much like “The Rachel” from Friends. Behind the scenes, she and her stylist often switched between 18 hairstyles per episode. Because of this versatility and the show’s cultural reach, her look became aspirational for many. To minimize heat damage, they even incorporated no-heat techniques like braids and air-dried chignons.
Finally, Lively emphasized the power of styling. A well-executed ponytail, for example, can visually lift the face and change one’s entire appearance. Sometimes, tight braids are used strategically to pull the facial structure upward. While she hasn’t tried those techniques herself, she acknowledges their effectiveness. Therefore, whether she’s rocking Hollywood curls or a simple bun, Lively proves that great hair is achievable with the right approach.
