Beauty Rival – French fashion house Coperni continues to redefine the art of runway storytelling, seamlessly blending avant-garde fashion with elements of surprise. Known for its viral stunts—such as spraying a dress onto Bella Hadid’s body during Paris Fashion Week and showcasing dancing robot dogs—Coperni has once again captured global attention. This time, the brand hosted an after-hours fashion show at Disneyland Paris, a whimsical venue that perfectly complements Coperni’s innovative spirit.
Disneyland Paris, a venue synonymous with magic and dreams, became the canvas for Coperni’s latest collection. Staging the event after-hours ensured an intimate setting, where guests could immerse themselves in the enchanting atmosphere. The choice of venue reflects the brand’s ethos: pushing boundaries and creating unforgettable experiences.
Coperni has built a reputation for integrating technology and theatrics into its runway shows. Here’s a look at their previous viral moments that have solidified their position as a fashion innovator:
The Spray-On Dress:
During Paris Fashion Week 2022, Coperni partnered with Fabrican to spray a liquid polymer onto Bella Hadid’s body, transforming it into a dress in real-time. This moment captivated the fashion world and dominated social media.
Robot Dogs on the Runway:
In a fusion of fashion and robotics, Coperni unleashed Boston Dynamics’ robot dogs on the runway. These mechanical companions interacted with models, creating a futuristic spectacle that left audiences in awe.
With their latest show at Disneyland Paris, Coperni once again demonstrates their ability to capture global attention.
Staging the event after the park’s closure allowed Coperni to transform Disneyland Paris into a private runway. Iconic locations like Sleeping Beauty’s Castle and Main Street, U.S.A. served as picturesque backdrops.
While details of the collection remain tightly guarded, sources reveal that it featured whimsical silhouettes, innovative fabrics, and nods to Disney’s fantastical universe. Coperni’s designers, Sébastien Meyer and Arnaud Vaillant, emphasized themes of transformation and storytelling, drawing parallels between the magic of Disney and the creativity of high fashion.
The event was attended by fashion influencers, celebrities, and industry insiders. Social media buzzed with sneak peeks as attendees shared clips and photos of the enchanting setup.
Coperni’s ability to go viral isn’t accidental. Here’s why their strategy resonates:
Blending Fashion and Entertainment:
By incorporating unexpected elements—whether it’s robot dogs or a Disney backdrop—Coperni creates experiences that appeal to audiences beyond the fashion industry.
Social Media Savvy:
Every Coperni show is designed with social media in mind. From visually stunning moments to interactive elements, the brand ensures its content is shareable.
Pushing Boundaries:
Coperni’s willingness to experiment, whether through technology or unconventional venues, keeps their work fresh and engaging.
While the Disneyland Paris show has solidified Coperni’s status as a leader in innovative fashion, the question remains: what’s next? With a proven track record of merging technology, entertainment, and couture, the brand continues to set the bar higher.
Fans can only speculate on the next jaw-dropping spectacle, but one thing is certain—Coperni’s creativity knows no bounds.
