Beauty Rival – Every year, the world’s top jewellery maisons compete to redefine luxury with their groundbreaking creations. High jewellery isn’t just about rare gems and dazzling brilliance; it’s an art form that balances heritage with bold innovation. In 2024, some of the biggest names—Chanel, Bvlgari, Hermes, Van Cleef & Arpels, and more—have once again shattered expectations. From Chanel’s reinvention of hoodie drawstrings to Bvlgari’s jaw-dropping €40 million Serpenti necklace, this year’s collections celebrate both technical mastery and creative audacity.
Let’s take a closer look at the standout pieces setting new benchmarks in high jewellery.
Chanel’s Haute Joaillerie Sport collection proves that even the most unexpected elements—like hoodie drawstrings—can be elevated into high jewellery art. Celebrating Gabrielle Chanel’s legacy of freedom and sporty elegance, this collection is divided into six thematic chapters, each pushing the boundaries of luxury design.
Lightweight yet bold, Chanel introduces new materials like carbon and aluminium into cuffs, staying true to the maison’s blend of modernity and timeless design.
Italian powerhouse Bvlgari pulls out all the stops to celebrate its 140th anniversary with the breathtaking Aeterna collection. The crown jewel? The extraordinary Serpenti Aeterna necklace, worth €40 million.
Other highlights include the Aurea Chandra choker, channeling bold 1980s glamour with radiant gold spheres, and the Tubogas Flower of Time necklace, where the house’s iconic Tubogas technique meets a 31.07-carat floral Zambian emerald.
Hermes takes high jewellery into vibrant, modern territory with Les Formes de la Couleur. True to its name, this kaleidoscopic collection celebrates the interplay of bold shapes and striking colours.
For a whimsical twist, Hermes introduces a fully functional miniature Birkin bag crafted from gold and adorned with 3,000 diamonds—a nod to the maison’s iconic craftsmanship.
Van Cleef & Arpels invites us on a whimsical journey with Treasure Island, inspired by Robert Louis Stevenson’s iconic tale. Divided into three chapters—Adventure at Sea, Exploring the Island, and The Treasure Hunt—the collection captures the magic of maritime exploration.
Each piece seamlessly blends storytelling with the maison’s unparalleled artistry.
Cartier reimagines its legendary animal kingdom in Nature Sauvage, a collection that transforms nature’s vitality into wearable art. Key creations include:
Boucheron’s Or Bleu collection draws inspiration from Iceland’s glaciers, waves, and sea foam. The designs feature:
Boucheron transforms the raw beauty of nature into modern, minimalist works of art.
These collections push the boundaries of creativity, proving that high jewellery is not just about luxury but also about innovation, storytelling, and artistic brilliance. From Chanel’s sporty chic to Bvlgari’s breathtaking diamonds and Hermes’ bold colour palettes, each piece tells a story of heritage meeting modernity.
