BeautyRival – Jerrod Blandino and Jeremy Johnson return with a fresh vision for beauty through their brand Polite Society, marking a new milestone after their celebrated Too Faced era. This season, they step confidently into skincare with French Rose Milk, a face mist designed to merge artistry and nourishment. Their move feels thoughtful, driven by a desire to simplify glowing-skin routines without stripping away creativity. As they prepare for launch, both founders express genuine excitement over expanding their universe at a pace that reflects their playful yet innovative spirit. With a growing fan base and a reputation for bold ideas, the duo now invites beauty lovers to explore a new ritual that blends simplicity, indulgence, and performance in a single mist.
The Inspiration Behind French Rose Milk
French Rose Milk was born from Blandino’s constant search for effortless radiance. He often observed how “glass skin” trends require multiple sticky layers, which many users find overwhelming. To create a simpler path, he chose a rose ingredient sourced from Provence, pairing its softness with modern actives. The result is a micro-fine mist that glazes the skin instantly, offering a fresh glow without the heaviness. Blandino believes that hydration should feel luxurious, not complicated, and this mist reflects that philosophy. Its ability to blend makeup effects with long-term skincare benefits makes it a hybrid product crafted for today’s beauty lovers who want results quickly yet sustainably.
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A Buildable Glow for Every Mood
One of the mist’s standout qualities is its buildability. Blandino explains that a single spritz offers a subtle sheen, ideal for those who enjoy a natural glow. However, multiple layers can create the sought-after “full glass skin” look without feeling overly slick. This flexibility responds to a broader shift in beauty moods. As trends move away from the minimalist “clean girl” phase, consumers are rediscovering the joy of expressive makeup. The mist acts as a bridge between soft radiance and high-impact shine, allowing users to shift their look based on confidence, creativity, or the moment. Its ease of use transforms daily routines into small rituals of self-expression.
Growing Momentum Across Global Markets
Polite Society’s approach to blending artistry and performance has found loyal audiences worldwide. Since launching in Mecca Australia, the brand has expanded alongside Ulta to Mexico and the Middle East. Blandino sees these markets as a blend of longtime supporters and new communities eager for playful innovation. Millennials remain the core demographic, yet Gen X and Gen Z also show strong enthusiasm. This cross-generational appeal reflects the founders’ consistent ability to create products that feel fresh without losing warmth or authenticity. As they continue to scale globally, Polite Society’s identity becomes clearer: vibrant, accessible, and rooted in genuine joy.
What Comes After French Rose Milk
French Rose Milk is only the first step toward a broader skincare vision. Blandino reveals plans for a bronzer serum enriched with cacao beads that burst on the skin, delivering pigment alongside moisture. The formula aims to feel light for summer but still nurturing enough for year-round use. He also hints at a setting spray currently in development, although he admits the technical demands are far from glamorous. Still, these challenges reflect the brand’s commitment to quality. Each new product seeks to merge performance with emotion, offering beauty solutions that elevate routine moments into something more personal.
A Brand Built on Playfulness and Purpose
Polite Society thrives on a balance of fun and intention, and French Rose Milk embodies that duality. Blandino and Johnson believe beauty should inspire confidence while remaining uncomplicated. Their new skincare venture reflects a belief that products can feel both joyful and effective, carrying emotional notes that resonate with users. By embracing artistry, color, and a touch of nostalgia, the brand creates items that tell stories rather than merely fill shelves. With this collection, Polite Society continues its mission to shape a beauty world where creativity leads, comfort follows, and every mist becomes a moment of delight.
