BeautyRival – In a beauty world bursting with artistry-led brands, Danessa Myricks stands out—not because she followed a trend, but because she created her own. Ten years after launching her namesake brand, the veteran makeup artist has turned persistence and passion into a cosmetics empire that’s rewriting the rules of modern beauty.
Danessa Myricks didn’t stumble into success. Her journey began behind the scenes—blending pigments, developing textures, and learning firsthand what worked for every skin tone. Her mission from day one was clear: build a brand where performance, payoff, and inclusivity are non-negotiables.
That dedication paid off—literally. Over the past five years alone, Myricks’ innovations have earned her over 90 beauty awards, making her not just a cult favorite, but an industry leader.
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While her brand has enjoyed steady growth, 2025 marked a turning point. Sales surged by 105% in comparable retail stores, and visits to flagship product pages skyrocketed by a jaw-dropping 7,000%. But what’s fueling the frenzy?
The answer lies in a few standout formulas.
Leading the charge is the Blurring Palm Powder, a weightless setting powder that’s as filter-like in real life as it is on Instagram. Then there’s the Water Power Serum, a hydration powerhouse whose sales have soared 138% thanks to its multitasking formula that combines skincare and makeup prep in one.
But Danessa isn’t done yet. The Colorfix Stix, launched in June 2025, lit up the beauty sphere with 127.8 million online impressions and generated over $11 million in earned media value—a massive indicator of how magnetic the brand has become.
At the heart of her brand is a belief that makeup should feel personal, not performative. Danessa’s products are not just made for all skin tones—they’re tested, refined, and celebrated by a global, diverse community. Her artistry is as much about empowerment as it is about aesthetics.
She doesn’t just release trends—she sets them.
Danessa Myricks Beauty isn’t just another beauty brand. It’s a movement that’s changing how people experience makeup. With every launch, she reinforces the idea that inclusivity isn’t a feature—it’s the foundation. And as the numbers suggest, people aren’t just buying products—they’re buying into a philosophy.
